Live from Moscow: MB Fashion Week Russia

Russian Fashion Week — now MB Fashion Week Russia — is now in its 26th season.

And this season, you see it LIVE, online, with LiveRunway.com. What could be cooler than that?

Tune-in March 29 at RussiaFashionWeekLIVE.com.

The Backstory

Mercedes-Benz recently signed a three-year deal for title sponsorship of Russian Fashion Week – the key event in the Russian fashion industry and the largest fashion week in Eastern Europe.

Russian Fashion Week had been held in Moscow for the last ten years in early April and mid-October.

During this period, RFW has discovered dozens of new designers and has presented over sixty international designers to the Russian market.

From the very first day, RFW was aimed at supporting and promoting Russian fashion and has increased interest in Russian designers both at home and abroad. Partnerships and joint projects between RFW and fashion weeks in Milan, London, Beijing, Athens, Lisbon and other cities have turned Moscow into a major European fashion center. In addition, Russian Fashion Week has become a central event for all former Soviet republics – the best designers from the Ukraine, Belarus and other countries showcase their collections at Russian Fashion Week in Moscow. The collaboration between RFW and Mercedes-Benz will make it possible to bring the young Russian fashion industry to an even higher level and wider audience.

Mercedes-Benz Fashion Week Russia will occupy a special position in the international fashion calendar, not only due to the presence of Mercedes-Benz, but also, primarily, due to the fact that the German auto manufacturer supports the most influential fashion events in the world.

Fashion is the key communication platform for Mercedes-Benz. Mercedes-Benz cars are exhibited at fashion weeks in Milan, Paris and London, where the German brand is a strategic partner. Changing its name to Mercedes-Benz Fashion Week Russia, Russian Fashion Week elevates itself to sit alongside Mercedes-Benz Fashion Week in New York and Mercedes-Benz Fashion Week Berlin. “Russia is a fast-growing market for our cars, and Moscow – the next hot fashion destination. Our participation in fashion week is vivid proof of these two axioms, – CEO of Mercedes-Benz Russian Juergen Sauer says. – The signing of this agreement is a logical development of Mercedes-Benz’s global strategy to support the most important fashion weeks in the world. I’m confident that we can strengthen the potential of Russian Fashion Week, as we did, for example, in New York and Berlin”.

“The participation of Mercedes-Benz in RFW will give, in addition to the obvious benefits, an even more acute sense of fashion and style,” said Alexander Shumsky, CEO of Artefact Communications Agency, General Producer of Russian Fashion Week. For the national ‘fashion consciousness’ and development is it important to be on the same catwalk with the legends and trendy designers, such as participants of the previous RFW – Vivienne Westwood, Jeremy Scott, JC de Castelbajac. Mercedes-Benz Fashion Week Russia will affirm Moscow’s position on the world fashion map.”

The agreement between RFW and Mercedes-Benz was negotiated by IMG Fashion, which commercially represents the event.

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